Bring People Together Through Media
Whether the audience is internal or external — and frequently it is both — video helps organizations fulfill their mission by communicating at a level that is more impactful than written or spoken words alone. Regardless of whether video is used for marketing or training, Image Magnification on a LED wall or streamed over social media, video is the most efficient way to increase audience engagement and retention while sharing multiple levels of information. Viewers retain 95% of a message they watch in a video compared to 10% when reading it in text.

Create Connections
For maximum impact, stories told through video must project an authentic version of the storyteller and the organization they represent. Authenticity can come in many forms, but one of the most powerful is to share live content. Recent studies found that 79% of respondents felt live video provided a more authentic interaction. Audiences spend 3x as much time watching livestream videos and comment 10x more during the broadcast compared to a pre-recorded video upload. Although audiences will tolerate an occasional mistake in a live event, for trust to develop it also important to demonstrate competency. The quality of the media production is an important aspect of demonstrating that competency. So audiences concentrate on the message rather than the method of the content, the technology used to produce and deliver the communication must be invisible to the audience. That requires technology that is both highly performant and simple to operate.

Empower Creatives
Grass Valley is the largest provider of video production and distribution equipment to the professional broadcast industry. Its equipment can be found in every major television network, and production truck in the world. With the introduction of Live Production Packs, those same quality standards and established user workflows are available to many other creative teams. 
Freelance operators familiar with Grass Valley equipment are easy to find. Novice operators can use a simple tablet interface for preset system-wide actions or quickly learn to operate the systems with the same workflows that are used across the entire broadcast industry. 

Partner for the Long Term
One of the hallmarks of Grass Valley’s industry leadership is its commitment to customers. Operators today appreciate the fact that Grass Valley technology allowed them to quickly pivot to remote production, without requiring system overhauls. Looking to the future, many also appreciate that the equipment they own today has a clear path to 4K UHD and HDR production formats. Grass Valley’s Live Production Packs provide professional, effective, easy-to-operate video communication technology in entry-level systems that bring Grass Valley’s technology leadership and customer commitment to a wide range of new applications.